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How To Write An Introductory Letter

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    Looking for sample plus right words to write introductory letter? You can learn how to write by referring to a professionally written example in the right format.

    Write an introductory letter to prospective clients when you are promoting a new business or product to generate immediate potential sales.

    Introduce your business or product clearly in the introductory letter to make a full impression impact on customers.

    You can use the standard business style letter as guidelines to format introductory letter. It’s important to keep your introductory letter as simple, brief and focused as possible for fast and easy understanding.

    Do a proofread and eliminate grammar and spelling errors in your introductory letter.

    Business Introductory Letter

    (Sender Name)
    (Sender Title/Position)
    (Sender Organization Name)
    (Sender Street Address)
    (City, State, Zip Code)


    (Customer Name)
    (Customer Title/Position)
    (Customer Organization Name)
    (Customer Street Address)
    (City, State, Zip Code)

    Dear (Customer Name),

    As a valued customer of (company name), I wanted to take this opportunity to tell you about an exciting new development for us.

    We have just expanded our system product line to include new procurement service module.

    I’m enclosing a recently prepared brochure to give you a better idea of this new product.

    If you would like more information, please feel free to contact me at 012-3456789.

    We value your business and look forward to continuing to serving you in the future.


    (Position Title)

    Learn more on business introduction letter writing.

    » How To Write An Announcement Letter